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Are you a lawn care business, or a landscape business?

I think this is something you should think about in the very beginning!



At some point, you will need to define yourself and make a decision ………. I eventually had to.


Once I got above 150 lawn care accounts, there was simply no time left for mulch jobs, rock installs, or any of the other “extras”.


I still tried, because I was not generating enough profit off the lawn accounts alone to survive, and I needed that extra income!



Down here in Florida, everyone calls themselves a “Landscaper”, even if they really do no landscape work at all, and they stick with doing basic lawn maintenance.


There are probably 50 (maybe more) lawn maintenance companies to every one actual “Landscape Only” companies out there.



The Decision

I struggled for over a decade trying to decide if I was a “lawn care” company, or a ” landscape” company”.


As you will find out after you get started, it’s pretty difficult to do both.


There are only so many hours in a day, and so many days in a week.


You could risk spreading yourself too thin trying to do both, especially during the “season”.



Unless you have great infrastructure in place, good help, and enough financial stability power to keep it all going, it’s a big risk.


Take on too many landscape projects, and you risk losing lawn care customers.


Take on too many lawn care customers, and you simply won’t have time to do anything but cut grass during the summer.



I finally decided in 2017 that I wanted to do landscape work and totally dropped lawn care from my offered services.


It was a huge, stressful decision as I had 200 accounts at the time, and some clients had been with me for over 10 years.



When you are first starting up, it is much easier to get lawn maintenance accounts than it is to get landscape jobs, so you naturally grow the lawn maintenance business.



This is where the problem begins……..


In my neck of the woods, competition is everywhere, profit margins are really, really low, and good, dependable labor is very hard to find.


However, it is relatively easy to pick up new lawn maintenance accounts, and it’s recurring revenue, and there is a comfort level with knowing you have a couple hundred people sending checks at the end of the month.


When you only do landscape work, you only get a paycheck when a job is done. No jobs on the books, no paychecks. The profit margins are much better though.



It’s a decision only you can make.


Maybe you can organize it all and have the infrastructure in place to handle both.


If you can, the sky is the limit!


More lawn accounts mean more landscape jobs since your existing lawn care clients will always ask for “extra” work to be done.


Just be aware that it truly is a fine balance.

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